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Objectives:
Develop, coordinate and execute a branded marketing campaign for T-Mobile. Inform Consumers of T-Mobile’s FlexPay service by approaching consumers, interacting with them and educating them about the FlexyPay no-contract required service.
Elements:
Multiple teams were onsite and utilized 3 branded Segways, 11 Street Team members, and 1 T-Mobile branded Truck. Dedicated teams offered exposure in each of the target markets on weekends surrounding various events, concerts, malls, and store locations for 6 hours daily.
Results:
Generated 5 million impressions and distributed over 100,000 ‘Cell Phone Bags’ in each market over the course of the 2 month campaign.
Client Impression:
Timing : Consecutive Monthly Multi-Market Program
Client : T-MOBILE
Market : Chicago, Illinois; Detroit, Michigan; Philadelphia, Pennsylvania; Houston and Dallas, Texas
Experience : Strategy & Campaign Development, Tours, Guerrilla, Mobile