Bluetooth® technology is how mobile phones, computers, and personal digital assistants (PDAs), not to mention a broad selection of other devices, can be easily interconnected using a short-range wireless connection. Using this technology, users can have all mobile and fixed computer devices be totally coordinated.

Imagine being able to automatically deliver an advertisement or a form of multimedia content , directly into a consumers mobile phone. Consumers can receive a variety of information as soon as they are near your store. Information can be sent as pictures, videos, coupons, ringtones, and business cards.

Bluetooth proximity marketing can also be known as "viral marketing." Viral marketing is a marketing technique that facilitates and encourages people to pass along a marketing message voluntarily. A satisfied customer can tell a friend about a product or service from their experience and transfer the received Bluetooth content that could reach an unlimited amount of consumers.