BELOW IS A SAMPLE OF CLIENTS TAKING ADVANTAGE OF THE INNOVATIVE CONSUMER EXPERIENCE:
Market: Baltimore Convention Center, Baltimore, Maryland
Timing: 2 Consecutive Days
Objectives: Directed traffic to Industrial Info Resources Booth #1614, and informed attendees and exhibitors about numerous Conference Sessions and information on their Buyer’s Guide. Incentives included a chance to win FREE giveaways including an iPad, iPod, Netbook, and American Express Gift Cards.
Elements: 4 Segway Riders and 5 ICE Paks engaged all attendees throughout the 2 day conference. Segway riders were positioned near the Registration area, conference areas, and the show floor to drive booth traffic and inform attendees about Industrial Info’s newest sales and marketing resources. ICE Pak Ambassadors displayed a video slideshow, broadcasted Bluetooth Marketing messages, and emitted a fresh coffee scent in order to amplify the memorable experience for attendees.
"We were very pleased with ICE Factor's services. I definitely feel that that Segways and ICE Paks increased the booth traffic that we received. We look forward to speaking with your company during our visit and show in Chicago next year!"
Market: Downtown Chicago, Chicago Illinois
Timing: Several days over a 2 month period
Objectives: Educate consumers of the Kenmore Live Studio in downtown Chicago. The teams focus was to promote the studio and to offer consumers something new, different, and interactive. The team was also responsible for informing consumers of "meet and greets" with celebrity and local chefs, speaking with organizational experts, cooking secrets, food tasting's, and mastering recipes. Consumers were directed to the studio and to the Facebook page for additional information on the 10 week pop-up store location.
Elements: 4 Branded Segways and a team of Scooter Squads engaged all consumers during each daily activation. Segway riders were positioned near high-traffic consumer areas, such as: tourist locations, shopping stores, restaurants, gyms, and area hotels. The Scooter Squad offered a large proximity branding and promoting experience by encasing the downtown area each day.
"ICE Factor was a valuable asset toward the launch of the Kenmore Live Studio. They understood the direction and goals of the studio and offered a creative approach for the target demographic."
Market: McCormick Place Convention Center and Downtown Chicago, Illinois
Timing: 2 Consecutive Days
Objectives: Direct traffic to Gleevec/Novartis Pharmaceutical booth at the American Society of Clinical Oncology Annual Convention. The Segway Team and Scooter Squad Team answered Gleevec booth related questions, and provided a fun and interactive experience for convention attendees.
Elements: 1 Segway Team and 1 Scooter Squad Team covered the front entrance of the Hyatt McCormick Place hotel, McCormick Place Convention Center, the transition between the West and East Building entrances, Michigan Avenue, Rush Street, various hotels and restaurants for 10 hours daily. The Segway and Scooter Teams were accompanied with Taxi Cab and Airport advertising.
"Working with ICE Factor was a great experience, from beginning-to-end. Our client was pleased, the campaign looked great and everyone had fun. We would definitely work with them again!"
Markets: Chicago, Illinois; Detroit, Michigan; Philadelphia, Pennsylvania; Houston and Dallas, Texas.
Timing: 2 Consecutive Months
Objectives: Inform Consumers of T-Mobile's FlexPay service by approaching consumers, interacting and handling consumers' phone.
Elements: 3 Segways, 11 Street Team members, and 1 T-Mobile Truck offered exposure in each of the target markets on 2 weekends surrounding various events, concerts, malls, and store locations for 6 hours daily.
"I am very impressed with your delivery! I am excited about the response that we are receiving from the Segway advertising. Thank you for making this campaign a huge success!"
Market: Downtown Chicago, Illinois
Timing: 1 Day
Objectives: Raise awareness for SoBe Life Water's National Sampling Day in Chicago, Illinois. Street Team members and locations offered SoBe Life Water samples at several locations throughout downtown. The Street Team answered all SoBe Life Water related questions, and passed out manufacturer coupons to consumers.
Elements: 50 Street Team members covered a 1 mile radius informing consumers of SoBe Life Water at 5 locations in the heart of downtown Chicago for a 5 hour period. 10 Street Team members also provided an impact toward students when sampling at 2 college locations; University of Illinois Chicago and Northwestern University for a 5 hour period.
"We were blown away by the quality and performance of ICE Factor from top to bottom. ICE Factor management was proactive, helpful and supportive. The talent that supported our activities the day of the event was punctual, enthusiastic and hard-working. We're excited that we built a relationship with an agency that truly understands the meaning of partnership and look forward to our next opportunity to work together."
Market: DePaul University, Chicago Illinois
Timing: 6-Consecutive Days
Objectives: Raise awareness for RCN's Phone and Internet Specials for on/off-campus students throughout DePaul University. Distribute promotional items such as: Pamphlets, Koozies, Stress Balls, Frisbees, Water Bottles, Lip Balm, Compact Mirrors, and Cell Phone Boost Chargers.
Elements: 1 Scooter Squad Team (3), 10 Street Team personnel and 3 Ice Cream Karts offered exposure for the target markets on 6 consecutive days surrounding various events, malls, and store locations for 6 hours daily.
"ICE Factor was a key component in our university blitz. The scooters trailing billboards were a new and innovative tactic to reach out to the market, not to mention, they were extremely eye-catching! The campaign increased impressions and awareness and even helped us close sales! We could not have done it without them!"
SEE THE SCOOTER SQUADS IN ACTION
Market: McCormick Place Convention Center, Chicago Illinois
Timing: 2 Consecutive Days
Objectives: Direct traffic to The Mohawk Group booth at the Greenbuild Convention. The Segway Team answered all Mohawk and Green Build related questions, and passed out notepad tear-offs to register to win a FREE Segway from The Mohawk Group.
Elements: 1 Segway Team covered the front entrance of the Hyatt McCormick Place hotel, and the transition between the West and East Building entrances for 6 hours daily.
"This campaign was very successful! We received great visibility and customer response. Thank you for the great experience!"
SEE THE SEGWAY TEAMS IN ACTION
Market: Downtown Chicago, Illinois
Timing: 2-Consecutive Weekends
Objectives: Promote and increase awareness for ClubLine Magazine New Years Eve Party in downtown Chicago. Distribute party pamphlets and direct consumers to website for ticket sales.
Elements: 1 Segway Team offered exposure in downtown Chicago areas such as: Wrigley-Ville, Michigan Avenue, Rush Street, and Wacker Drive on 6 days surrounding various malls and store locations for 6 hours daily.
"ICE Factor provided a great impression for ClubLine, created awareness for the party and increased sales! We are fortunate to work with an outstanding company!"
Contact us today for an interactive and fun marketing and advertising
campaign.
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