Objectives:

Brand, promote, and engage consumers for Mrs. Thinster’s Cookie Thins. Bring a fun and eye-catching marketing medium connecting directly to the brands audience – both customers and non-customers, mass market, and both males and females. Distribute samples of Mrs. Thinster’s Cookie Thins to the public. Promote Mrs. Thinster’s brand through the technique of stencil marketing and branded wallet drops.

Elements:

The campaign activation consisted of 13 team members wearing branded Mrs. Thinster’s Cookie Thins attire and branded “Cookie Monster” morph suits. The teams utilized guerrilla marketing methods to engage and interact with all consumers, and utilized unique stencil marketing with a branded wallet drop to create a lasting impression is high traffic areas. Trained and energized team members were promoting and educating consumers about Mrs. Thinster’s Cookie Thins while distributing samples and branding the city with stencils.

Results:

Over the course of 2 days, the experiential sampling team left sampling impressions directly toward 10,000 consumers. A total of 10,000 Mrs. Thinster’s samples were distributed, 150 stencils were placed throughout the Chicago area, and 300 wallets were placed in close proximity to the branded stencils. Approximately 600,000+ individuals were provided with either a direct or visual impression from either the branded team and/or branded stencil.

Client Impression: