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Davey Awards - Silver: Integrated Campaign - Recruitment

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Savoring Tradition, Celebrating Success: Baylor's Dr Pepper Hour Tour

We are thrilled to announce that ICE Factor has been honored with a prestigious Silver Davey Award in the category of 'Integrated Campaign-Recruitment' for our remarkable project, 'Savoring Tradition, Celebrating Success: Baylor's Dr Pepper Hour Tour.' The Davey Awards, known for celebrating brilliant ideas from small teams, received over 2,000 entries from top-tier professionals in the creative industry worldwide. These awards are an international recognition of our commitment to crafting extraordinary brand experiences, and we're proud to be among the select 20% of entries chosen as Gold and Silver Winners. Thank you for celebrating this achievement with us, and we look forward to continued creative excellence.

Explore the remarkable success story of the Baylor Dr Pepper Hour Tour, a true testament to the transformative power of experiential marketing in shaping brand affinity and community engagement.

Explore the case study to see the impact on students and the Baylor community.

RECRUIT YOUR TARGET AUDIENCE

By The Numbers:

  • Tour Length: 12 Weeks

  • Schools: 37

  • Impressions: 2,556,950

  • Experience: Data Collection, Sampling, Branding, Promoting, Face-to-Face Marketing, Impressions

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