Objectives:

Inform consumers to register to win a FREE trip to Florida by providing informational flyers and directing traffic to www.visitflorida.com/flamingo. Teams were responsible for interacting and providing answers to consumers’ questions regarding the FREE trip.

Elements:

10 Segways and four Ad-Bikes, in each market, offered exposure Friday, Saturday and Sunday at various events, malls, tourist locations, football games, and store locations for 5 hours daily.

Results:

Generated 1,000,000 impressions and distributed in excess of 100,000 promotional flyers over the course of the weekend campaign.

Client Impression: