Objectives:

Develop, coordinate and execute experiential marketing campaign utilizing branded scooters towing illuminated billboards and branded ice cream karts to promote USA Network television series.

Elements:

Multiple teams were utilized throughout each market and consisted of team members as brand ambassadors utilizing branded scooters and branded ice cream karts.

Results:

Generated 1,000,000+ impressions from consumer traffic. Distributed thousands of promotional materials on USA Network television series and 100,000 ice cream cones.

Client Impression: