Objectives:

Strategize, develop, coordinate and execute experiential marketing campaign utilizing a unique experience to brand, promote the launch of TiVo Premiere for RCN.

Elements:

Balloon brand ambassador walkers, brand ambassadors for experiential tents, and branded 10 foot balloon ticket drop.

Results:

Generated 100,000+ impressions from consumer traffic. Distributed 10,000 promotional flyers on TiVo to consumers prior to and during event activation. Branded a 10 foot RCN balloon during the Chicago Air and Water show that has an annual attendance of 2 million. The promotional balloon drop provided consumers with 6 chances over a period of 7 hours to obtain hundreds of tickets worth prizes, such as TiVo plush, $50 off bill, stickers and pens. Consumers were also able to get pictures taken with TiVo mascot throughout the day..

Client Impression: