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T-MOBILE

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PROJECT DESCRIPTION: EXPERIENTIAL MARKETING CASE STUDY | NATIONWIDE MARKETING | BRANDED SEGWAYS | GUERRILLA ACTIVATION

Objectives:

Develop, coordinate and execute a branded marketing campaign for T-Mobile. Inform Consumers of T-Mobile’s FlexPay service by approaching consumers, interacting with them and educating them about the FlexyPay no-contract required service.


Elements:

Multiple teams were onsite and utilized 3 branded Segways, 11 Street Team members, and 1 T-Mobile branded Truck. Dedicated teams offered exposure in each of the target markets on weekends surrounding various events, concerts, malls, and store locations for 6 hours daily.


Results:

Generated 5 million impressions and distributed over 100,000 ‘Cell Phone Bags’ in each market over the course of the 2 month campaign.


Client Impression:

“I am very impressed with your delivery! I am excited about the specific response that we are receiving from the Segway advertising. Thank you for making this campaign a huge success!”

Project Details :

  • Timing : Consecutive Monthly Multi-Market Program

  • Client : T-MOBILE

  • Market : Chicago, Illinois; Detroit, Michigan; Philadelphia, Pennsylvania; Houston and Dallas, Texas

  • Experience : Strategy & Campaign Development, Tours, Guerrilla, Mobile

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