Objectives:

Raise awareness for AT&T’s newest and fastest home internet service, AT&T Fiber. Utilize iPads to generate as many leads as possible at a variety of events staged in the specific locations that offer the AT&T Fiber service.

Elements:

AT&T Fiber Branded Tent with 4-5 Brand Ambassadors on staff each day. At the AT&T Fiber tent, consumers were able to learn about AT&T fiber from both Brand Ambassadors and Reps from AT&T stores in the area. AT&T offered fun activities for all consumers such as henna tattoos, balloon animals, and a coloring table for children. Additionally, all consumers were able to choose from a variety of premium branded AT&T items. These included sunglasses, stylus pens, USB car chargers, water bottles, and wireless Bluetooth speakers.

Results:

Recorded over 3,600 quality leads for AT&T. Generated over 83,000 lasting impressions and distributed 50,000 AT&T Fiber Premium Items.

Client Impression: