Objectives:

Strategized, and executed a 15 week event management execution to brand, promote, and register consumers for AT&T U-verse at community and retail events.

Elements:

Dedicated internal team for 15 weeks that researched, planned, and executed the entire U-verse program. Internal team handled all logistics, inventory, promotional distribution, as well as all event marketing related setup, execution, and breakdown.

Results:

Generated 203,950 impressions at community events and 11,950 impressions at retail locations. Additionally, we closed 119 AT&T products, collected 1,077 event sign-ups, and distributed 30,025 flyers, as well as 38,495 promotional products. Over the course of the campaign, ICE Factor team members directly engaged and interacted with 51,900 consumers.

Client Impression: