Objectives:

Agressively seek out trucks and truck drivers at pre-determined areas in 5 markets. Actively engage truck drivers that were available to participate in texting program, as well as collect truck data information. Utilize guerrilla marketing methods to engage drivers and locations while providing a positive experience for those involved.

Elements:

Teams of four were in each market, travelling to multiple locations throughout the entire day. Teams showcased Text-Program and provided branded lunch bags to entice drivers to complete an online form to redeem a $10 gift card (free lunch). Each branded lunch bag also contained flyers to give to their managers for the "Drive the Difference" sales event.

Results:

Generated 3,750 leads in 5 markets.

Client Impression: